Why Are Education Marketers Falling Behind the Education Community?

Bob Stimolo, Lisa Schmucki, Sandy Fivecoat, Fran Simon

pic The education community has enthusiastically and rapidly adopted social media. Virtually every major education association and organization has a Facebook page, a Twitter page and is using online radio. Even the typically slow moving Department of Education is using social media as a marketing tool. Yet many school marketers are still sitting on the social media side lines. Why are school marketers behind the curve and does it matter?
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